A thematic overview of the evolution of advertising around the world over the past 30 years.
Includes over 500 advertisments in a wide rabge of media: print television, billboards, the Internet and even very recent, so-called 'guerrilla' advertising.
Charts influences from the Creative Revolution of the early 1960s to the political and social upheavals of the 1970s to the Internet impact in the 1990s.
Each chapter features an interview with a key figure in advertising, including Benetton's Oliviero Toscani, American-Express spokesperson Jerry Seinfeld and John Hegarty, creator of the world-famous Levi ads.
Acts as a history of global pop culture and a record of social, cultural and geo-political temperature changes.
Format:
290 x 250 mm, 512 pp., 408 col., 63 b&w illus., paperback
fond special / librărie / colecţie particulară / anticariat /
