An exploration of the trademark: its history, development, style, classification and relevance in today's world.
Includes discussions of its origins in heraldry, monograms, owner's marks and certificates of origins.
Contains a comprehensive taxonomy of trademarks and an alphabetical index of trademark themes.
An invaluable reference tool for design students and graphic designers.
Paked with nearly 600 illustrations of trademarks, logos, signs, advertisements and images that inspired them.
Format:
290 x 250 mm, 240 p., 260 col., 331 b&w illus., paperback
fond special / librărie / colecţie particulară / anticariat /
