An in-depth study of outdoor advertising since the beginning of the 19th century, from Parisian kiosk posters to the latest laser projections.
Explores many media including billboards, transit shelters, bus sides, taxies, and phone booths, among others.
Ten chapters on diverse themes including brand identity, poster rules, and future trends.
Including over 500 illustrations, short interviews and commentaries by leading figures in advertising.
Format:
290 x 250 mm, 240 pp., 553 col., 35 b&w illus., paperback
fond special / librărie / colecţie particulară / anticariat /
